Description
boAt partnered with Netflix’s 2025 series The Ba***ds of Bollywood, directed by Aryan Khan, to create a high-energy campaign that seamlessly blended entertainment with advertising. Rooted in the show’s chaotic, glamorous, and unapologetically unfiltered portrayal of Bollywood, the campaign extended the series’ narrative into a branded universe—moving beyond conventional placements to deliver a culturally immersive experience. At its core was a cinematic ad film featuring the show’s cast alongside boAt co-founder Aman Gupta. With appearances from Lakshya Lalwani, Bobby Deol, Raghav Juyal, and Mona Singh, the film captured a larger-than-life party narrative where boAt’s PartyPal 700 speaker became central to the energy and storytelling, rather than peripheral props. Through this collaboration, we connected deeply with young, pop-culture-driven audiences by tapping into the show’s satirical tone and cultural relevance. The campaign demonstrated virality, with high engagement
