Awards by KyooriusWinners Gallery
The Kolhapuri
Purple Elephant

Kalapuri

The Kolhapuri

Programme
Kyoorius Creative Awards
Entrant Company
VML
Client
Kalapuri

Media

Description

Responding to controversy surrounding Prada’s 2025 Milan Fashion Show where models took to the ramp in footwear resembling Kolhapuri sandals, Kalapuri, a collective of artisans, created The Kolhapuri. A book handcrafted just like the footwear, created to educate and engage. It was sent as an invitation to Prada’s designers to revisit their city, and served as a thoughtful gesture, offering a deeper insight into the legacy its keepers. The book chronicled the thousand-year-old journey of the craft, telling its story from the perspective of the real artisans and their families. Disclaimer: Kalapuri does not claim the credit for the outcome, but the goal of this initiative was to spark conversation and bring designers closer to the Kolhapuri artisans, building awareness for their craft locally, as well as internationally.

Credits

Additional Company Credits

  • ReproscanMumbai, India
  • BelieveSantiago, Chile
  • Ducktape ProductionsMumbai, India

Entrant Company

  • VMLMumbai, India

Individual Credits

  • Kalpesh PatankarChief Creative Officer, VML India
  • Babita BaruahChief Executive Officer, VML India
  • Anai BharuchaPhotographer, Anai Bharucha Photography
  • Deepak JadhavArtist, VML India
  • Chandra Shekar NagadariAnimator, VML India
  • Asmit ChachadProducer, VML India
  • Amey GharatCopywriter, VML India
  • Sujay JoshiCreative Director, VML India
  • Prathamesh BhosaleCreative Director, VML India
  • Vijay SolankiCreative Director, VML India
  • Sneha ChavanDesigner, Contract India
  • Aparna Atish ChavanDirector, Kalapuri Private Limited
  • Atish Shriant ChavanDirector, Kalapuri Private Limited
  • Vaibhav YagneshwariEditor, VML India
  • Marcelo StephaniAnimator, Believe.tv
  • Apratim BhatnagarProducer, Ducktape Studios
  • Pankaj MehtaPresident, Reproscan
  • Kunal JadhavDirector, Ducktape Studios
  • Zeeshan KaziProducer, Ducktape Studios
  • Ashwarya ChawdaProducer, Ducktape Studios
  • Kalpesh PatankarDesigner, VML

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