Description
In a country defined by maximum chaos and congestion, where making way in every street is a challenge, MINI wanted to show that it’s not just another car but one with the agility to navigate and find its way in India’s busiest streets and roads. The unconventional yet creative idea was to turn this chaos itself into design. We tracked high-density Indian streets and mapped them into hyper-detailed, hand-drawn illustrations. Each of the 10 posters captured the unique chaos of a city while showing how MINI finds its way through maximum congestion, effortlessly. And all of them coming together in the most unique way to form the iconic MINI logo. Merging craft with data, and storytelling with design, to create a visual language that showed how MINI finds its way through India and how India finds its way in a MINI.
