Description
Aspora is an international money transfer app based in the United States and India. We came on board to write and design their cultural handbook, one that reflects their enthusiastic and bold brand values. Unlike an ordinary handbook, The Field Guide to Your Inner Aspora is a 64-page, multicolored book created to welcome every new person joining the brand. Each Aspora tenet is introduced through a distinct color, with every page custom designed around a metaphor that explains what is expected within the organisation. Using a single black ink across multiple colored pages, the book turns a production challenge into a defining feature. The holographic cover silhouette represents its owner, while a universe of Aspora letters reinforces the idea of a field guide. The book begins in black and white before unfolding into full color, with custom editorial illustrations, layouts, butter paper inserts, letters, and a game enriching the experience of discovery.
