Description
ROOM NO. 102 is a contemporary speakeasy identity built around privacy, discretion and discovery. The system begins with a logo where the “0” is not drawn but formed as a void, turning concealment into part of the mark itself. That logic expands into framing, partial reveals and a coded visual language. Six named symbols extend the identity across mood, service and access, while glyphs from Bodoni Ornaments ITC are assigned meanings and used in place of words. The GREATS typeface was selected for forms that echo the Roman structure of the 102 mark. Across print, packaging, digital and guest-facing touchpoints, the identity is designed to reveal less and reward closer attention. (Call out : Room No. 102 operates at an MSME scale, though it is not formally registered under the Government of India’s Udyam framework.)
