Awards by KyooriusWinners Gallery
IMPËRFCT
Blue Elephant

NUUK

IMPËRFCT

Programme
Kyoorius Design Awards
Entrant Company
NUUK
Client
NUUK

Media

Description

During manufacturing, storage, or transport, some NUUK products develop minor cosmetic marks, scratches or scuffs that don't affect performance, safety, or lifespan. Most systems reject such units purely for not meeting visual perfection, sending functional appliances toward e-waste. IMPËRFCT gives these products a second life. Every unit is meticulously inspected and tested by a technician; if it doesn't perform like new, it doesn't ship. Products are graded transparently: Minimally IMPËRFCT (barely visible marks) or Noticeably IMPËRFCT (visible, clearly photographed, nothing hidden). Each ships with the same warranty and support as a new NUUK product. The idea rests on three pillars: nothing wasted, since real materials and effort already went in; perfectly functional, since only a surface mark sets it apart; and tackling e-waste, by reintroducing appliances instead of discarding them. Good products don't belong in landfills.

Credits

Entrant Company

  • NUUKGurugram, India

Individual Credits

  • Gazal KalraFounder, NUUK
  • Shalabh GuptaFounder, NUUK
  • Srishti NarangSenior Associate, Product, NUUK
  • Mahima ThakurSenior Graphic Designer, NUUK
  • Brinda SinghSr GM, Brand Marketing, NUUK
  • Aashna KaulContent specialist, NUUK
  • Adrija MukherjeeGraphic Designer, NUUK

Related winners

Designed to Be Discussed
Blue ElephantKyoorius Design Awards
Noora Health
Designed to Be Discussed
2026
Client
Noora Health
Entrant
Noora Health
Track
Design In Action
Discipline
Design For Good
Category
Design For PSA, Non-Profits & Government
ColourNext 2026
Blue ElephantKyoorius Design Awards
Wari Watai
ColourNext 2026
2026
Client
Asian Paints
Entrant
Wari Watai
Track
Design Craft
Discipline
Experiential & Spatial Design
Category
Exhibitions
Find your way
Blue ElephantKyoorius Design Awards
MINI
Find your way
2026
Client
MINI
Entrant
Contract Advertising India (Part of the VML Group)
Track
Design Craft
Discipline
Graphic Design
Category
Posters
The Elephant People
Blue ElephantKyoorius Design Awards
The Elephant People
The Elephant People
2026
Client
The Elephant People
Entrant
Junglegym Studio
Track
Design Craft
Discipline
Graphic Design
Category
Identity Design / Logo Design
Sub-Category
Standalone Logo