Description
Fevicryl, a familiar name in hobby art, wanted to enter the world of children’s art. We had to build a brand that felt fresh and relevant to kids, while giving parents a reason to choose it in an already crowded category. We started with a simple insight: children don’t need to be taught how to imagine. A cardboard box can become a spaceship, a bedsheet can become a cape, and a cow can eat cheesecake. That instinct to make their own rules became the heart of the brand. YUDU, a playful take on you do you, was born from this idea. From the name, we built a cast of characters, each with their own personality and little world. Their faces became the brand's visual language, with their eyes, expressions and features finding their way onto the packaging itself. Vibrant blue became the hero colour, surrounded by stunning brights. The result was a playful world that gives children the freedom to imagine, create and, simply, tell their own stories.
