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The Kolhapuri
First List

Kalapuri

The Kolhapuri

Programme
Kyoorius Design Awards
Entrant Company
VML
Client
Kalapuri

Media

Description

When Kolhapuri sandals, a thousand-year-old craft from Kolhapur, India appeared on the global fashion stage without credit to the artisans who created them, it sparked outrage across the country. The challenge was to reclaim recognition for the craft and its makers without adding to the conflict, and to find a way to bring the global fashion industry closer to the true origins of Kolhapuri sandals. The Kolhapuri sandals are connected deeply with India’s cultural identity, calling attention to a thousand-year-old craft and the artisans who have preserved it for generations. Kalapuri responded, not through protest, but through craft, creating The Kolhapuri, a handcrafted book that documented the heritage, the makers, and the techniques behind the footwear. Disclaimer: Kalapuri doesn't claim the credit, but the goal of this initiative was to spark conversations and bring designers closer to Kolhapuri.

Credits

Entrant Company

  • VMLMumbai, India

Individual Credits

  • Kalpesh PatankarChief Creative Officer, VML India
  • Atish Shriant ChavanDirector, Kalapuri Private Limited
  • Aparna Atish ChavanDirector, Kalapuri Private Limited
  • Sneha ChavanDesigner, Contract India
  • Vijay SolankiCreative Director, VML India
  • Prathamesh BhosaleCreative Director, VML India
  • Sujay JoshiCreative Director, VML India
  • Amey GharatCopywriter, VML India
  • Asmit ChachadProducer, VML India
  • Chandra Shekar NagadariAnimator, VML India
  • Deepak JadhavArtist, VML India
  • Anai BharuchaPhotographer, Anai Bharucha Photography
  • Vaibhav YagneshwariEditor, VML India
  • Babita BaruahChief Executive Officer, VML India
  • Kalpesh PatankarDesigner, VML

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