Description
Dinshaw’s, established as a dairy in Nagpur in 1932, is a legacy brand with a strong presence across Maharashtra, Madhya Pradesh, Chhattisgarh, West Bengal, Odisha and beyond. With nearly half its business coming from ice cream, alongside dairy, milk, bakery and snacks, it has been part of generations of childhoods, celebrations and everyday indulgence. Our task was to make Dinshaw’s relevant to today while preserving its heritage, anchored by its iconic red. At the heart of the redesign is a single drop of milk embedded within the ‘D’—a symbol of purity, authenticity and the brand’s dairy origins. The ‘D’ transforms into a bold super-graphic, creating distinctive product shots across the portfolio. By making it the focal point of the packaging system, we created a flexible, cohesive visual language that strengthens brand recall while communicating Dinshaw’s promise of indulgence and quality.
