Description
Despite having a 260 million daily user base, hundreds of game modes and one of the most active communities on the internet, Battleground Mobile India still had the appetite to grow. And we led their first experiment. The ask: create a unique in-game narrative rooted in BGMI’s iconic lore. We explored stories set within the battleground, building lore through urban myths and unsettling ideas players could believe in. The challenge was balancing the expressive skins players wear with a world that still felt believable. We went old-school with diligent, hand-drawn frame animation, bringing genuine terror to the BGMI universe. Inspired by the gamer psyche and the ghosts of those they’ve finished, we created a story where Black Mirror meets Love, Death + Robots. Over four months, we built complex worlds, camera movements and a fresh soundscape—creating a prototype for the future of BGMI brand communication.
