Description
Frozen Fun had always been about the joy of freshly churned gelato, discovered in-store and picked on a whim. As the brand stepped beyond its stores and onto quick commerce and retail shelves, the way people met their gelato was about to change. The opportunity was to make gelato feel less like a special outing and more like an easy little indulgence: a gelato bar you could spot, pick up and enjoy whenever the craving struck. We named it Piccolo, meaning small in Italian - a name full of personality: playful, memorable and slightly unexpected, with a natural Italian charm that could attract a younger audience. The packaging was designed to bring a sense of awe and discovery to every shelf and screen, turning a scoop-shop favourite into an everyday treat, ready anytime, anywhere. “That Holiday Feeling.” became our creative philosophy. We imagined Piccolo as the little moment you bring back from a holiday, a postcard, keepsake or tiny souvenir that instantly takes you somewhere
