Description
P•TAL began as a college project, born from the simple desire to preserve Punjab’s UNESCO-listed craft of the Thatheras. What started as a revival movement after their Shark Tank appearance, has now grown into a global community, carrying centuries of handcraft into contemporary kitchens around the world . The opportunity was to redefine what heritage could look and feel like today, rooted in its origins, yet contemporary in its expression, while creating a scalable brand language for P•TAL’s next phase of growth. The result is a brand system designed to travel, across categories, platforms, and markets, without losing its cultural centre. Beyond physical design, we built a digital ecosystem. The website was conceived not merely as an e-commerce platform, but extended the layered craft into UI/UX leading to discovery at every touchpoint guiding users across the globe.
