Description
India has 10 million weddings every year. And every single one of them has a hashtag. Couples spend hours crafting the perfect one - #ShaadiOfTheYear, #ForeverWithRahul, #TheKapoorWedding, and guests flood social media with it for days. But the moment the wedding is over, the hashtag dies. It trends, it celebrates, and then it disappears, having done nothing beyond Instagram. 10 million hashtags. 10 million missed opportunities. redBus wanted to change that. redBus gave the wedding hashtag a new identity. We built a simple coupon creator that let couples turn their wedding hashtag into a personalised redBus discount code. #ForeverWithRahul wasn't just a caption anymore. It was a travel coupon. Couples shared it with their guest list, and every guest travelling to the wedding had a reason to book on redBus. The hashtag that was destined to trend and disappear, now drove real journeys. A cultural ritual became a transaction driver
