Description
In India, heart risk is widespread yet ignored. 1 in 4 Indians has high cholesterol, and 1 in 3 is hypertensive (Source: Indian Council of Medical Research). Unlike visible concerns like weight or fatigue, heart risk assessment feels distant and abstract, making it easy to neglect. On World Heart Day 2025, Saffola Total launched ‘Heart to Heart Talk’. An AI-powered campaign that made heart risk visible, personal, and easy to assess by revealing the gap between biological age and heart age. By turning an invisible threat into an immediate reality, the campaign created a powerful behavioural trigger for consumers to switch to Saffola Total. The campaign increased the mental availability of the brand, invigorated sales, and encouraged individuals to confront their hearts' reality and embark on a journey toward healthier living.
