Description
Apollo Tyres stands for driving India’s progress and the Cricket World Cup was the biggest moment to move the nation with powerful emotion. It was time for a song which was never used in advertising or branded content before because it was the national song of India. The emotional words of the national song found new form in the visual language of the film to elevate the individual journeys of India’s most prolific cricketers from their childhood dreams to playing for India in the World Cup, wearing their dream. The Apollo Tyres India Jersey. Behind every Champion is a Child chasing a dream, all the way. Apollo Tyres embraced the dream of every Indian while staying rooted to Indian folk traditions and elevated the Cultural Connection with powerful audio visual moments throughout the journeys. The storytelling through song evoked GOOSEBUMPS in every Indian and has become the song that Indians sing in stadiums, the new sporting anthem that moves players and fans in equal measure.
