Description
By beginning 2025, Chat GPT & Gemini were household apps in India, being summoned often at every small doubt & problem. Far more often than ‘WhatsApp-resident’ AI - Meta AI. To gain preference, Meta AI decided to expand category use case – from mere problem-solution to exploring possibilities. Our campaign said ‘Aaj Kya Karoge?’ to make Indians relook at everyday chores, mundane events as a goldmine of creative potential waiting to be unleashed with Meta AI. India’s contribution to global Meta AI usage grew significantly by 10 PPs owing to additional 263K daily users as a result of the campaign. We invited audiences to spark new possibilities across mediums: THROUGH FILMS & STATICS: Six eclectic films established new use cases for Meta AI to open up possibilities in everyday moments. THROUGH OOH: Billboards became canvases for prompting the imagination through hyperlocal insights. THROUGH CREATOR PARTNERSHIPS: We got creators to join in the fun make everyday moments interesting.
