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Bandhan Mutual Fund - Blink
First List

Bandhan Mutual Fund

Bandhan Mutual Fund - Blink

Programme
Kyoorius Creative Awards
Entrant Company
Colage Communication
Client
Bandhan Mutual Fund

Media

Description

Bandhan Equal Calculator highlights the long-term financial impact of career pauses that women often experience due to life events such as motherhood, and to reposition investing as a continuous, adaptable journey rather than a linear one. The film relies heavily on sound design to create maximum impact, using it as the primary storytelling device. Everyday office sounds are intentionally amplified to mirror the gradual, determined journey of employees moving toward career growth. Strategic sound drops punctuate key moments, reflecting the pauses women often take for significant life events. Central to this approach are familiar auditory cues—the roll of chair wheels, the rhythm of typing, the ring of phones—elements that define the office environment and seamlessly carry the narrative without the need for extensive voiceover. This thoughtful use of sound not only sets the tone but also communicates the message with clarity, authenticity, and a clutter-breaking distinctiveness.

Credits

Additional Company Credits

  • Bandhan Mutual FundMumbai, India
  • Grey GroupMumbai, India

Entrant Company

  • Colage CommunicationMumbai, India

Individual Credtis

  • Jhelum RatnaProducer, Colage Communication
  • Samir ChadhaCreative Producer, Colage Communication
  • Akshay NairDirector, Colage Communication
  • Vishal KapoorChief Executive Officer, Bandhan Mutual Fund
  • Gaurab ParijaChief Business Officer, Bandhan Mutual Fund
  • Abhishek GhoshHead of Marketing & Digital Business, Bandhan Mutual Fund
  • Reji CherianAssociate Vice President, Marketing, Bandhan Mutual Fund
  • Elana DavidManager Marketing, Bandhan Mutual Fund
  • Harsh Kapadia Chief Creative Officer, Grey Group
  • Prakash KadamCreative Director, Grey Group
  • Soumyadeep GhoshSr. Group Head - Video Production, Grey Group
  • Kunal SolankiSr. VP & Business Head West, Grey Group
  • Jenisha EugeneAssociate Vice President, Grey Group
  • Ambika NathanCreative Services Manager, Grey Group
  • Samiksha BaikarAccount Executive, Grey Group
  • Noel RamtekeSound Designer
  • Sooraj BishnoiComposer

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