Description
At a time when the protein market was flooded with "clean" options, Wellbeing Nutrition decided to position itself as the lightest protein. Where lightest = no bloating, and therefore, no erm... farting and burping. We realised that the manifestations of said bloating results in the human body becoming a sort walking-tooting orchestra onto itself. So, we decided to dramatise this problem with a fart-chestra - a looming band of wind instruments that would toot their trumpets every time someone broke wind. Physical humour can very easily venture into the world of toilet humour, and so, we deliberately offset the visuals with an incongruous track - one that almost sounds romantic.
