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RimZim Jeera
Baby Blue Elephant

RimZim Jeera

RimZim Jeera

Programme
Kyoorius Creative Awards
Entrant Company
ZigZag Films
Client
The Coca-Cola Company

Media

Description

RimZim Jeera is edited like a contagious loop. The film is built around the instant “first sip” reaction to jeera — that sharp pinch and involuntary mini-celebration — and those reactions are cut precisely to the beat. The structure repeats sip → hit → reaction across different people, creating a rhythmic pattern that feels like the flavour has taken over the whole area. Even the hook is assembled in the edit: one person lands “Jee,” another lands “Ra,” stitched into a call-and-response track that makes the visuals feel like lip-sync. The humour lives in escalation and repetition — everyday moments turning absurd purely through timing, rhythm and the relentless loopiness of the cut.

Credits

Additional Company Credits

  • Talented AgencyBengaluru, India

Entrant Company

  • ZigZag FilmsMumbai, India

Individual Credtis

  • Abhijit SudhakarDirector, ZigZag Films
  • Anupama AhluwaliaProducer, ZigZag Films
  • Priyank KumarEditor

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