Awards by KyooriusWinners Gallery
Lessons
First List

Apple

Lessons

Programme
Kyoorius Creative Awards
Entrant Company
TBWA\ Media Arts Lab (India)
Client
Apple

Media

Description

Shot in raw, documentary-style footage, “Lessons” captures the unfiltered grit and determination of students who challenge the status quo. The spot follows students creating, learning, making incredible things on their own terms, confidently ignoring the misguided admonitions that are constantly directed at them. The story unfolds through vignettes capturing student life: late-night study sessions, piles of notes, and the struggle etched on faces. The driving force behind the narrative of the film is the editing. Its unrelenting rhythm mirrors the intensity of Indian student life, while the shot sequencing conveys both pressure and release. Jump cuts and rapid transitions capture the chaos of rote learning, while longer takes and smoother pacing showcase students embracing smarter, creative ways of working with Mac. The interplay between black-and-white imagery and bursts of colour further accentuates the shift from old to new, making editing key to shaping the film's emotional impact.

Credits

Additional Company Credits

  • Earlyman FilmMumbai, India
  • HecklerSingapore, Singapore
  • Ammar ProductionsKjellerup, Denmark
  • IXYXIBarcelona, Spain
  • TrafikSanta Monica, United States

Entrant Company

  • TBWA\ Media Arts Lab (India)Mumbai, India

Individual Credtis

  • Brent AndersonGlobal Chief Creative Officer, TBWA\ Media Arts Lab
  • Jonathan GeorgeExecutive Creative Director, TBWA\ Media Arts Lab (India)
  • Ben SamuelCreative Director, TBWA\ Media Arts Lab (India)
  • Vipasha ChauhanSenior Art Director, TBWA\ Media Arts Lab (India)
  • Johny SajanArt Director, TBWA\ Media Arts Lab (India)
  • Brian O’RourkeGlobal Chief Production Officer, TBWA\ Media Arts Lab
  • Cristiana Ladki WilliamsExecutive Producer, TBWA\ Media Arts Lab
  • Isha SharmaSenior Integrated Producer , TBWA\ Media Arts Lab (India)
  • Aditi PakalaSenior Producer, TBWA\ Media Arts Lab (India)
  • Becky OoiSenior Integrated Producer, TBWA\ Media Arts Lab (Singapore)
  • Michaela FutcherRegional Head of Strategy APAC and Managing Director ISEA, TBWA\ Media Arts Lab (Singapore)
  • Michaila JamiesonSenior Strategist, TBWA\ Media Arts Lab (Singapore)
  • Yash ThakkarStrategist, TBWA\ Media Arts Lab (India)
  • Tripti MandalJunior Strategist, TBWA\ Media Arts Lab (India)
  • Chris PattinsonMusic Director, TBWA\ Media Arts Lab (London)
  • Walter Hudson-EvansMusic Supervisor, TBWA\ Media Arts Lab
  • Gautam DebMusic Supervisor, TBWA\ Media Arts Lab (India)
  • Manavi SharmaGroup Account Director, TBWA\ Media Arts Lab (Singapore)
  • Kyle KohAccount Director, TBWA\ Media Arts Lab (Singapore)
  • Shaily ParmarSenior Account Director, TBWA\ Media Arts Lab (India)
  • Amandeep GillAccount Manager, TBWA\ Media Arts Lab (India)
  • Lu BorgesGlobal Chief Communications Officer, TBWA\ Media Arts Lab
  • Brandon MuratallaSenior Communications Manager, TBWA\ Media Arts Lab
  • Matt SmithExecutive Director, Business Affairs, TBWA\ Media Arts Lab (London)
  • Melanie LeeRegional Business Affairs Director, ISEA, TBWA\ Media Arts Lab (Singapore)
  • Shazila GhaziRegional Business Affairs Manager, TBWA\ Media Arts Lab (Singapore)
  • Akriti SinghBusiness Affairs Executive, TBWA\ Media Arts Lab (India)
  • Abi NararyaBusiness Affairs Executive, TBWA\ Media Arts Lab (Indonesia)
  • Aakriti JainAccount Director, TBWA\ Media Arts Lab (India)

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