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BAND BAAJA BITIYA
First List

GOEL TMT

BAND BAAJA BITIYA

Programme
Kyoorius Creative Awards
Entrant Company
The Unicorn Films
Client
GOEL TMT

Media

Description

A baraat that doesn't take a daughter away — it brings her back home. TMT steel advertising in India lives on brute imagery — towering structures, muscular bodies and labour. This film chose moral courage over muscle. Inspired by a real incident in North India, it follows a father who learns his daughter is being abused in her marital home. Social voices urge him to stay silent. He doesn't. The direction deliberately refuses melodrama. Set in real Lucknow locations, the film intercuts the father's internal conflict with fragments of a wedding procession moving through town. Its purpose deliberately unclear. Performances are built on silence, hesitation, and restraint. The baraat is staged not as spectacle but as a slow-building narrative device. When the procession finally arrives at the daughter's marital home, tradition is reversed. Strength is redefined. The film had 6–8 million organic views and was recognised by many including BBC.

Credits

Additional Company Credits

  • WisteriaRaipur, India
  • Goel TMTRaipur, India

Entrant Company

  • The Unicorn FilmsMumbai, India

Individual Credtis

  • Prosit RoyDirector, The Unicorn Films
  • Avishek GhoshExecutive Producer, The Unicorn Films

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