Awards by KyooriusWinners Gallery
Baatan Hi Baatan Mein (Love In A Few Words)
Baby Blue Elephant

Meta

Baatan Hi Baatan Mein (Love In A Few Words)

Programme
Kyoorius Creative Awards
Entrant Company
Chrome Pictures
Client
Meta

Media

Description

For millions in rural India, low literacy makes traditional texting exclusionary. In arranged marriages where migrant husbands work far from home, patchy networks and mismatched schedules make calling difficult, leaving couples as strangers. "Baatan Hi Baatan Mein" tells the story of such a couple. The music is not just a feel-good element in this story. It is a character. It aids and abets the growing closeness between the separated newlyweds in much the same way as WhatsApp’s Voice and Video Notes do. The lyrical track plays out as a conversation between two distant lovers, borrowing its form and structure from the almost forgotten folk songs of rural India where music is a storytelling tool. The composition and instrumentation borrow their codes from the rituals of unions and shubhaarambh (Hindi word meaning an auspicious beginning). It spotlights the shehnai - an instrument inseparable from weddings.

Credits

Additional Company Credits

  • FundamentalMumbai, India
  • MetaMenlo Park, United States

Entrant Company

  • Chrome PicturesMumbai, India

Individual Credtis

  • Amit SharmaDirector, Chrome Pictures
  • Aleya SenExecutive Producer, Chrome Pictures
  • Hemant BhandariExecutive Producer, Chrome Pictures
  • Napolean Daniel AmannaProducer, Chrome Pictures
  • Aakriti BhatnagarAssociate Producer, Chrome Pictures
  • Vidushree SandAssociate Producer, Chrome Pictures
  • Tassaduq HussainCinematographer
  • Saloni PorwalProduction Designer
  • Kirti KolwankarCostume Stylist
  • Maria TharakanCostume Stylist
  • Shalini ChakravartyMakeup & Hair, Chrome Pictures
  • Sumit AttriCasting Director, TPW Casting
  • Shahnawaz MosaniEditor
  • Bharat MenariaMusic Director
  • Hitarth BhattMusic Director
  • Arun CrastosSound Designer, Crastos Studios
  • Akshat GhildialCreative Partner
  • Sandeep GuptaLine Producer
  • Alkesh SinghLocal Line Producer
  • Prabudh SardanaChief Assistant Director
  • Animesh ChakravartyDirector's Assistant , Chrome Pictures
  • Vyom PrashantConsumer and Creator Marketing Director, APAC, Meta
  • Jasveen KaurConsumer Marketing Lead, APAC WhatsApp, Meta
  • Natasha KapoorMedia Strategy Manager, Meta
  • Radhika SabherwalProgram Manager, Meta
  • Rashi GuptaProgram Manager, Meta
  • Nishant SaurabhChief Executive Officer, Fundamental
  • Pallavi ChakravartiChief Creative Officer, Fundamental
  • Anand MurtyChief Strategy Officer, Fundamental
  • Neeraj KanitkarExecutive Creative Director, Fundamental
  • Gauri BurmaSenior Creative Director, Fundamental
  • Jyoti PatilAssociate Creative Director, Fundamental
  • Pradnya ShirkeGroup Head (Design), Fundamental
  • Shivika MaheshwariCopywriter, Fundamental
  • Lyncia NoronhaAccount Director, Fundamental
  • Bhavi GalaAccount Director, Fundamental
  • Selva NadarStudio Lead, Fundamental

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