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Great Chips Begin With Great Soil
First List

PepsiCo India

Great Chips Begin With Great Soil

Programme
Kyoorius Creative Awards
Entrant Company
Chrome Pictures
Client
PepsiCo India

Media

Description

The film brings to life the joy and emotion that accompany a bountiful harvest and the meticulous care that goes into making it happen. The cinematography of the film was crafted to strike a balance between scale and soul. Wide and aerial shots were used to beautifully showcase the vast expanse of India’s agricultural land—reminding us of the sheer magnitude and importance of farming in the country. In contrast, close-ups drew us into the emotional world of our characters, capturing the quiet resilience, pride, and care of the farmers. Every frame was designed to deepen the emotional resonance of the letter being narrated. The visual language wasn’t just about aesthetics—it was about honouring the land and the people who nurture it.

Credits

Additional Company Credits

  • Leo BurnettMumbai, India
  • PepsiCo IndiaMumbai, India

Entrant Company

  • Chrome PicturesMumbai, India

Individual Credtis

  • Amit SharmaDirector, Chrome Pictures
  • Aleya SenExecutive Producer, Chrome Pictures
  • Hemant BhandariExecutive Producer, Chrome Pictures
  • Abhishek NotaniProducer
  • Napolean Daniel AmannaProject coordinator , Chrome Pictures
  • Aakriti BhatnagarAssociate Producer, Chrome Pictures
  • Tapan BasuCinematographer
  • Saloni PorwalProduction Designer
  • Maxima BasuCostume Stylist
  • Shalini ChakravartyMakeup & Hair, Chrome Pictures
  • Vaibhav VishantCasting Director
  • Shahnawaz MosaniEditor
  • Sheeba Chaddha Voice over
  • Shor PoliceMusic director
  • Arun CrastosSound Designer, Crastos Studios
  • Umakant Talekar Line producer
  • Mohd. KaifLocal Line Producer, Kaaz Films
  • Prabudh SardanaChief Assistant Director
  • Miti ShroffDirector's Assistant
  • Rajdeepak DasChief Creative Officer, Leo Burnett
  • Amitesh RaoChief Executive Officer, Leo Burnett
  • Vikram PandeyChief Creative Officer, Leo Burnett
  • Sachin KambleChief Creative Officer, Leo Burnett
  • Anirban RoyChief Strategy Officer, Leo Burnett
  • Jaikrit SinghManaging Partner, Leo Burnett
  • Nitin PradhanExecutive Creative Director, Leo Burnett
  • Ayshwarya SharmaExecutive Creative Director, Leo Burnett
  • Barkha TiwariCopy Writer, Leo Burnett
  • Shweta BhartiCopy Writer, Leo Burnett
  • Sanchayita MondalCopy Writer, Leo Burnett
  • Yogesh TirandasArt, Leo Burnett
  • Nabeel RehmanArt, Leo Burnett
  • Gaurav DerebailStrategy , Leo Burnett
  • Shailja DhoundiyalStartegy, Leo Burnett
  • Binay MehraAccount Executive, Leo Burnett
  • Kirti Sinha Account Executive, Leo Burnett
  • Garima Kalra Account Executive, Leo Burnett
  • Sagar BhanushaliFilms Department, Leo Burnett

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