Description
150/ Globally every year 23 billion pairs of shoes gets dumped in the landfill which stays for ever on this planet, Chupps biodegradable range is designed to return to the earth. To demonstrate the same, we put a 20x10 feet large India’s first biodegradable billboard in the heart land of Mumbai. The billboard was made entirely of biodegradable materials, like massive bamboo structure; replacing the usual iron and tin structures and uses a mixture of mud, clay, sand, ash, cow dunk, hay, and sawdust to build the giant slider and backdrop. The headline was written with fresh limestone instead of regular white paint, when it rained on the 3rd week (16th Oct 2025), the natural materials used to make this billboard got disintegrated, collapsing the mud, soil etc. going back to where it belonged i.e. earth, leaving behind only the bamboo skeleton. A few lucky onlookers witness this transformation of disintegration live too.
