Description
Every year, the world dumps 23 billion pairs of shoes into landfills. They stay on this planet forever. Chupps decided to do something about it. We launched a range of 100% biodegradable footwear. While the thematic campaign drove a thought provoking narrative around sustainability and the range, these digital posts mirrored the natural breakdown of materials such as clay, sand, soapstone, brick, and wood, serving as a visual parallel to the product range, which also fully disintegrates when discarded.
