Description
The objective of this film was to reinforce Cadbury Silk’s positioning as the most heartfelt way to express love during Valentine’s Day, while making the brand culturally relevant to a generation (specifically Gen Z) that are increasingly relying on AI for communication in their relationships. The cinematography played an integral role in creating a visual language that connected with the brand’s young audience. It captured the film’s characters and their emotions through candid handheld operation, lighting and framing that looked natural while still romantic and elevated the storytelling in a beautiful and nuanced manner while staying true to the message and the brand.
