Awards by KyooriusWinners Gallery
Indianis Dentris
First List

Colgate

Indianis Dentris

Programme
Kyoorius Creative Awards
Entrant Company
The Refinery
Client
Colgate

Media

Description

Indianis Dentris Description: Indianis Dentris began as an observation of a common but overlooked phenomenon. Frayed toothbrushes in Indian homes. Reframed as a newly discovered species, each specimen was photographed using a controlled macro process to resemble botanical forms. The challenge was to create images that felt discovered, not constructed. Balancing scientific believability with visual intrigue. Real, used toothbrushes were collected and documented without alteration, with lighting and composition designed to reveal texture, structure, and “bloom.” The result is a photography led campaign where the idea is carried entirely through the image. Transforming everyday waste into something worthy of study, curiosity, and reconsideration.

Credits

Additional Company Credits

  • Brand David Communications (Ogilvy India Group)Mumbai, India
  • Hungry FilmsMumbai, India

Entrant Company

  • The RefineryMumbai, India

Individual Credtis

  • Jignesh JhaveriPhotographer, The Refinery
  • Juneston MathanaExecutive Creative Director
  • Virendra SaigaonkarCreative Director
  • Armaan SunnyCreative Director
  • Varun GoswamiCreative Director
  • Barun RaxitCreative Coordinator
  • Punya AroraCopywriter
  • Amarttya MajumdarAssociate Creative Director
  • Shiladitya SahaCreative Director

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