Description
This piece of content was created for Flipkart's annual summer sale. For context, Flipkart is middle-India's amazon.in The word SALE falls on deaf ears in India as several brands are on sale all-year around, effectively rendering 'sale' as noise. The challenge was to announce Flipkart's sale and demonstrate its catalogue, but in the most un-cataloguey manner. Enter SA SA LE LE where we featured ridiculous combinations of products available on Flipkart against a earworm of a track that is most-likey going to stay with you while you shower. (Trigger warning: It gets annoying after you hear it fifty times). The film has infected the ears of the nation, karaoke-style, and now we're moving to unsuspecting overseas jurors. We won't bore with you how successful the campaign was. It was very successful. The featured cast is an eclectic mix of regular people from India, most of whom aren't professional actors
