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Lambi Judaai
Baby Blue Elephant

Native RO by Urban Company

Lambi Judaai

Programme
Kyoorius Creative Awards
Entrant Company
Footloose Films
Client
Urban Company

Media

Description

"Lambi Judaai", a heart wrenching and humorous tale. The film breaks down the audience's perspective of a "judaai" using the famous track "Lambi Judaai" from the 1983 film Hero, using satire and recontextualisation of the track turning a sad and morose situation into a humorous and relatable one. The film starts with a nuclear family, consisting of a husband, wife, grandfather and a kid, turning it into a relatable bit as their water purifier technician leaves their house after fitting a Native RO purifier in their house. The entire family is sad and some of them even tearing up, creating tension and curiosity in the environment as the kid runs up to the technician questioning the entire situation and reason behind the technician's departure, while answering it himself. Wittily listing all the features and the reliability of the Native RO purifier. The advertisement turns this interesting and emotional moment into naturally appreciating the product and its approach.

Credits

Entrant Company

  • Footloose FilmsMUMBAI, India

Individual Credtis

  • Indrasish MukerjeeDirector, Footloose Films
  • Kedhhar BarrveExecutive Producer, Footloose Films
  • Pallavi SinghProducer, Footloose Films

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