Description
On National Startup Day, "Fix My Itch" utilizes AI to solve the no. 1 reason for startup failure: poor Product-Market Fit. While 90% of Indian startups fail within five years due to building on assumptions, Razorpay engineered an AI-driven interpretation engine that converts millions of unstructured social media rants into validated problems for the next generation of founders. The innovation lies in the "Itch Index," a proprietary system using Natural Language Processing (NLP) to interpret messy human frustration as quantifiable data. The AI autonomously scrapes social media, filtering noise to identify authentic "itches." It interprets this data through four critical dimensions: Severity, Frequency, Market Whitespace, and Total Addressable Market (TAM). By indexing 15,000+ problems into industry verticals, the AI replaces qualitative guesswork with evidence-based discovery. It transforms raw sentiment into a searchable engine.
