Description
Every year, the world dumps 23 billion pairs of shoes into landfills, where they remain forever. Chupps launched a range of 100% biodegradable footwear. While the thematic campaign drove a thought provoking narrative around sustainability and the range, these static posters mirrored the natural breakdown of materials such as clay, sand, soapstone, brick, and wood, serving as a visual parallel to the product range, which also fully disintegrates when discarded.
