Description
Launched on National Startup Day, "Fix My Itch" transforms AI from a generative tool into a diagnostic engine for India’s economy. Since 90% of Indian startups fail within five years—with the no. 1 reason being poor Product-Market Fit—we built a real-time pipeline to turn unstructured social "rants" into actionable billion-dollar business briefs. The core innovation is an AI-driven "Itch Index." Using Natural Language Processing (NLP), the system autonomously scrapes social media platforms, filtering noise to identify authentic consumer pain points. Beyond sentiment, the AI quantifies each "itch" by calculating severity, frequency, Market Whitespace, and Total Addressable Market (TAM). By autonomously indexing 15,000+ distinct problems into industry verticals, the AI replaces founder assumptions with evidence-based discovery. This is an autonomous bridge between lived Indian reality and entrepreneurial action, proving AI’s ability to solve for relevance and scale an entire ecosystem.
