Description
On National Startup Day, "Fix My Itch" engineers AI to solve the no. 1 reason for startup failure: a lack of Product-Market Fit. With 90% of Indian startups failing within five years, Razorpay built a real-time ML pipeline that converts millions of unstructured social media rants, on-ground inputs, and direct submissions into validated "Billion Dollar Briefs." The technical core is the "Itch Index," a proprietary system using Natural Language Processing (NLP) and custom-trained classifiers to transform raw human frustration into structured data. The AI autonomously identifies authentic "itches" by filtering noise and interpreting the data through four dimensions: Severity, Frequency, Market Whitespace, and Total Addressable Market (TAM). By indexing 15,000+ problems into industry verticals, the model replaces founder bias with evidence-based discovery. This moves AI beyond generative content into predictive utility, creating an autonomous bridge between lived reality and entrepreneuri
