Description
India is the world’s third-largest startup ecosystem, yet 90% of ventures fail within five years—the no. 1 reason being a lack of Product-Market Fit. This isn't just a business statistic; it’s a massive drain on national human capital and the life savings of young founders. For National Startup Day, Razorpay launched "Fix My Itch" as a CSR-led mission to turn this "failure rate" into a "roadmap for success." We created a public platform that converts millions of real-world frustrations—sourced from social media, on-ground insights across India, and direct user submissions—into validated business briefs. Through the "Itch Index," we quantified these problems by Severity, Frequency, Market Whitespace, and Total Addressable Market (TAM). By providing 15,000+ real-world problems as a free resource, we democratized market intelligence. This initiative supports SDG 8 (Decent Work & Economic Growth) and the Digital India mission, ensuring that Indian ambition is built on the lived reality of
