Description
In a country of maximum chaos and congestion on every street, the best way to get around is in a MINI. To bring this to life, we tracked India’s busiest, most crowded, high-density roads and mapped them into hyper-detailed, hand-drawn art pieces. Each illustration designed to recreate the everyday chaos of a place and show how MINI finds its way through maximum congestion, effortlessly. Ten posters. Ten art pieces. Cartographies where congestion became the composition. All of them coming together in a unique way, to form the iconic MINI logo. Merging craft with data, and storytelling with design to create a visual language that showed how MINI finds its way through India and how India finds its way in a MINI.
