Description
It’s Easy on an Ather is a campaign focused on highlighting Ather as an electric two wheeler brand that makes your life easier through thoughtfully designed features on their products. A set of 7 ad films were made as part of this. This entry focuses on the outdoor leg of the campaign. The objective was to create recall to the films while also working as a standalone creative to emphasize the product feature that is advertised. The films focused on showing everyday moments where two wheeler riders face challenges, but the Ather is able to help out with its useful features. The challenge was communicating the whole story from the video ads in one single frame, keeping the characters, setting, and mood the same. The team came up with a layout that captures the setting, the problem, and the solution in one single frame, integrating the campaign line “It’s Easy on an Ather” thoughtfully into the layout.
