Description
This campaign was created to introduce and build awareness for a new tile adhesive brand, targeting construction industry professionals - tile applicators, contractors, architects, engineers, and builders. The product promises a flawless finish in every project it touches. Film, as a medium, allowed us to make that perfection not just a claim, but visible. We chose to explore the idea of perfection through cinematic storytelling. Drawing from a historic Indian legend, the narrative was reimagined with visual drama, performance, tonal contrast, and subtle humour - elements that could only be fully realised through film. Objective of the campaign: Create awareness, engagement. Increase consideration, preference and penetration. Grow sales. The campaign had 88 Mn impressions across digital platforms(Connected TV, YouTube and Meta). It also had 36.5 Mn views across these digital platforms including 3.13 Mn views on YouTube.
