Description
Background: Protein powders come in formidable black boxes. And on the back of these boxes, an even more formidable list of ingredients most people can’t decode. The Whole Truth, a brand that prides itself on transparency, set out to change that. Idea: We took these confusing ingredients from the back of the pack and brought them to the forefront. All set to an iconic song, which asked a very simple question: Protein ke peeche kya hai? What's really behind your protein?
