Description
Tally needed to separate from its product portfolio while shedding its outdated look. The solution: the founder's original hand drawn swoosh. We transformed that sketch into a complete visual universe. The DNA of the original logo extended into hand drawn illustrations that captured warmth and breathed life into core values: Honour, Nurture, Master and Create. For TallyPrime 6.0, we created a world inside this universe with its own distinct flavour. Every illustration retained the simplicity the brand has always stood for. We extended this identity across every touchpoint: office branding, merchandise, product campaigns across the Middle East, Africa and South Asia. Sub-brands TallyLearn, TallyCapital and TallyEdge inherited this signature style. Every brush stroke represented commitment to customers and the care integrated into the sales philosophy. We turned Tally's legacy into its biggest competitive advantage.
