Description
Objective: Googlies on Google is Google India's curiosity-led game, played during the IPL, where questions look simple but have unexpected answers. Just like a googly. For the second season of Googlies, the ask was to get people excited and searching to play. Creative idea: When you discover something fascinating, you just have to share it. So we thought: What if Sourav Ganguly called his legendary friends at odd hours to throw Googlies at them? What if we called him Sourav Gangoogly? No one would see that coming. Just like a googly. The film showed Gangoogly catching Virender Sehwag, Anil Kumble, Mohammad Kaif, Shane Watson and other stars completely off guard. Creating a moment that is deeply rooted in cricket culture and perfect for IPL. People didn't just watch the film. They didn't just share the film. They played the game and searched for ‘Googlies’ on Google throughout the IPL season.
