Description
To translate Signature Packaged Drinking Water’s One With Nature philosophy into a cultural movement that makes mangrove regeneration visible, relevant, and participatory. The objective was to reimagine mangroves through contemporary design, transforming an ecologically critical yet overlooked subject into a distinct visual and cultural identity that could live beyond communication. By collaborating with design and culture partners, the aim was to embed mangroves into everyday lifestyle and self-expression, enabling consumers to engage with the cause in a way that felt tangible, aspirational, and shareable. At the same time, the initiative sought to drive real-world impact by restoring 62+ acres of mangrove forest in Odisha, supporting coastal communities, and building national awareness and participation using design not just as an aesthetic tool, but as a vehicle for behaviour change and cultural relevance.
