Awards by KyooriusWinners Gallery
This lauki hits hard
Baby Blue Elephant

Instamart

This lauki hits hard

Programme
Kyoorius Creative Awards
Entrant Company
Instamart
Client
Instamart

Media

Description

One reel. One chappal-shaped lauki. One of the most remixed posts of 2025. Mummy ki chappal is India's most universal symbol. It's equal parts terror and love. The insight wasn't new. But nobody had ever put it on a plate. That single creative decision, transforming discipline into a dish, collapsed the distance between brand and culture in 30 seconds flat. Because the best post isn't the one with the most views. It's the one the internet can't stop responding to.

Credits

Additional Company Credits

  • LesssgoMumbai, India

Entrant Company

  • InstamartBangalore, India

Related winners