Awards by KyooriusWinners Gallery
RAMCO - Eco Plaster
First List

Ramco

RAMCO - Eco Plaster

Programme
Kyoorius Creative Awards
Entrant Company
M/s. NIRVANAFILMS
Client
The Ramco Cements Limited.

Media

Description

This film addresses a pressing and long-standing social issue the conservation of water, particularly potable water, in regions where scarcity defines daily life. Set against the backdrop of drought-affected terrain, the narrative follows the arduous journey of three women who travel miles to transport precious drinking water to the city, underscoring the physical and emotional cost of access to this vital resource. The turning point arrives when they discover that the very water they struggle to secure is being used to cure walls at a construction site. Their confrontation with the contractor becomes a powerful dramatic device, spotlighting the unconscious misuse of drinking water in urban development. By integrating the Hard Worker Eco Plaster as a responsible alternative that reduces water dependency.

Credits

Entrant Company

  • M/s. NIRVANAFILMSBangalore, India

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