Description
In a category dominated by price shouting, we used humour rooted in a universal Indian experience, the fear of math exams shaped by Dr. R.D. Sharma. The objective was to make Flipkart’s Big Billion Days deals feel as unbelievable as possible under “Yaha Kuch Bhi Ho Sakta Hai.” We reimagined Dr Sharma’s tough problems into absurd, user-generated equations, performed by the man himself. The humour comes from his honest, almost innocent delivery, someone clearly not used to acting, making every line land harder. For keen observers, the films are layered with math puns and subtle easter eggs, rewarding repeat viewing. This blend of authenticity and detail made the work deeply relatable, meme-worthy, and widely shared.
