Description
When we think of wildlife, we picture animals. But wildlife also includes wild plant species quietly holding ecosystems together. They sustain biodiversity, enable life-saving medicines, and yet, their endangerment goes largely unheard. This World Wildlife Day, we set out to give these silent species a voice. To make their loss felt. When a human cannot speak, we assign a power of attorney - someone to speak on their behalf. We extended the same idea to endangered plants. Each ad became an authorisation, written in their voice, handing that power to the reader. Signed, not with ink, but with leaf-imprinted fingerprints of the very species at risk.
