Awards by KyooriusWinners Gallery
Unseen Labour
First List

The Hindu Group

Unseen Labour

Programme
Kyoorius Creative Awards
Entrant Company
The Hindu Group
Client
The Hindu Group

Media

Description

India celebrates Labour Day to honour the workforce that keeps the nation running. Yet, 7.8 million of those “workers” are children. At the same time, 35.6 million adults remain unemployed. It’s a paradox too cruel to ignore and too familiar to notice. The Hindu decided to use Labour Day to expose this uncomfortable truth: Our economy should not be built in children’s shoulders. Conversations around layoffs and unemployment dominate headlines. But PSAs about child labour barely make it past a scroll. So, we used the language of layoffs to deliver an impactful message about child labour. Because if anyone deserves to be laid off in India, it has to be every child forced to work instead of going to school.

Credits

Additional Company Credits

  • Ogilvy, BangaloreBangalore, India

Entrant Company

  • The Hindu GroupChennai, India

Individual Credtis

  • Aparajita BiswasMarketing, The Hindu Group
  • John Justin AMarketing, The Hindu Group
  • Lavanya UMarketing, The Hindu Group
  • Srimathi SridharanPublic Relations, The Hindu Group
  • Puneet KapoorChief Creative Officer, Ogilvy
  • Sooraj PillaiExecutive Creative Director, Ogilvy
  • Tithi GhoshPresident, Ogilvy
  • Easo John Head of Strategic Planning (South), Ogilvy
  • Vasanth Poodipeddi Creative Director, Ogilvy
  • Krishti KarmakarAssociate Creative Director, Ogilvy
  • Malvika Anil Kumar Creative Controller, Ogilvy
  • Sougandh PramodCreative Supervisor, Ogilvy
  • Adarsh Mahendra Visualiser, Ogilvy
  • Murli KrishnanSenior Vice President, Ogilvy
  • Anup MRAccount Director, Ogilvy
  • LV NavaneethChief Executive Officer, The Hindu Group
  • Sundar KondurChief Revenue Officer, The Hindu Group
  • Suresh BalakrishnaTHG, The Hindu Group

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