Description
IDEA- Some walk into chaos like it’s choreography. CONCEPT- In a world that never slows down, some don’t fight the chaos, they glide through it. Loose fits from Levi’s give you freedom to stay in flow, no matter what’s unfolding around you.The campaign attempts to capture that rhythm through the eyes and style of Alia and Diljit and their moments in Levi’s loose fits. NOTE ON CINEMATOGRAPHY- The film unfolds as a faux single-take, tracked camera journey through the space—metaphorically capturing how Alia and Diljit flow through their worlds with ease. Gliding camera that creates a sense of flow, seamlessly match-cutting across moments. It doesn’t lead the story, but follows our protagonists as they glide through.
