Description
By beginning 2025, Chat GPT & Gemini were household apps in India, being summoned often at every small doubt & problem. Far more often than ‘WhatsApp-resident’ AI - Meta AI. To gain preference, Meta AI decided to expand category use case – from mere problem-solution to exploring possibilities. Our campaign said ‘Aaj Kya Karoge?’ to make Indians relook at everyday chores, mundane events as a goldmine of creative potential waiting to be unleashed with Meta AI. India’s contribution to global Meta AI usage grew significantly by 10 PPs owing to additional 263K daily users as a result of the campaign. We invited audiences to spark new possibilities through films. Six eclectic films established new use cases for Meta AI to open up possibilities in everyday moments. Each established use cases for a new tool on Meta AI across Meta platforms. Peppered across different user feeds on YouTube & Instagram, these films sparked possibilities mid-scroll and gave them a new way of looking at Meta AI.
