Description
"Research shows 1 in 2 women feel more attracted to their partners when they do household chores. So on Valentine’s Day, we created the Choreplay Store on Flipkart - the world’s first store that reimagined household essentials as modern-day adult toys. On a day that’s clogged with predictable gifting tropes like flowers and chocolates, our film took a different route. It mimicked the visual and auditory language of adult content, using suggestive cues and pixelation to build intrigue, only to reveal men simply doing household chores. By using humour and putting female desire front and centre, we made 'shared responsibility' the newest aphrodisiac in town. "
