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Biswa Swasth Aadmi
First List

Wakefit

Biswa Swasth Aadmi

Programme
Kyoorius Creative Awards
Entrant Company
The New Thing
Client
Wakefit

Media

Description

A sleepy shopper is a dangerous shopper. Most Diwali sales go live at midnight, forcing you to sacrifice sleep for deals. Only for you to wake up to the consequences of your sleep-deprived shopping. 🍳That Air Fryer that got added TWICE??? 🍿An ottoman because it sounded like autumn 👄Korean skincare!!!... but you’re allergic Then, when the order comes, all you have to say is, “Ye kab order kiya?” So, Wakefit decided to show you why deep sleep should come before deep discounts. This Diwali, we said, “Sleep Right, so you don’t Shop Wrong”. And who better to say this than the man with a history of ordering things you don’t need?

Credits

Additional Company Credits

  • WakefitBengaluru, India
  • Pink SauceMumbai, India

Entrant Company

  • The New ThingBengaluru, India

Individual Credtis

  • Viren NoronhaChief Executive Officer, The New Thing
  • Vir SainiChief Creative Officer, Pink Sauce
  • Anand MenonCopywriter, The New Thing
  • Tanya AlmelAccount Executive, The New Thing
  • Srishti PandeyCreative Director, The New Thing
  • Aamir SakriwalaAccount Executive, The New Thing

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